• Clearly define the problem you want to solve. Set a specific question and specify the criteria which should be followed.Sin título

  • Ask a question or say one word, according to which all present will use the associations that comes to mind.
  • Keep the meeting focused on the problem or idea you want to develop.sintitulo2


  • The none of ideas shouldn`t be criticized during the “brainstorming”. Criticism of ideas can pose a risk that members stopped actively participate in the meeting and share ideas. Criticizing stifles creativity in brainstorming.
  •  Encourage ideas of all group members. Encourage everyone to be engage in problem solving as efficient as possible

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  • Try to have fun with the team during the meeting. The greater freedom and relaxed atmosphere, and team members are more relaxed and willing to presenting ideas without fear that they might turn out funny or insufficiently informed. Do not forget that team work is half finished job.


  • Make sure that you do not stay long in one idea

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  • Encourage team members to connect on ideas
  • Appoint one person to write down every idea that is imposed during the “brainstorming”.
  • Praise the creativity and dedication of the team during a “brainstorming”

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  • The next step is to evaluate those ideas, or the evaluation and selection of the best and most useful.
  • In the evaluation process, participants used the harsh arguments and logic, prior knowledge and experience to make it more fairly evaluate the ideas. In the case, of narrow professional problem, can rely on the opinion and the criteria of experts in the field to be treated.
  • By selecting only those ideas that are functional and practically achievable. Number of selected ideas depending on the nature of the problem, but sometimes the problem may be such that it requires only one solution. Not all ideas from currently achievable. It also does not mean that we reject. All suggestions, ideas and associations, after a careful study should be retained for a period when it might be useful.



  • Brainstorming can be done individually and in groups.
  •  If you do it individually positive is that you do not have to worry about the opinions of others, and you will feel freer and more creative. Disadvantage in this method of work is that the individual bears the risk.

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  • The advantages of group brainstorming is that you can hear opinions and suggestions of to many people as a good way from the beginning of an idea to its realization.
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Idea development

So, you have an IDEA! You have an IDEA that you are sure that can make you a millionaire! You are so convinced about the success of your IDEA that want to start immediately! We believe in you! But first, let’s back up a little bit. Let’s discuss some aspects that are really important about the development of your idea.Sin título

  • THE PRODUCT: Be precise about the product or the service that you are going to provide! Think thoroughly if this product/business can end up into a viable business. Make it unique, original, innovative and offering something that no one else out there in the market offers! Leave room to it for future alterations
  • THE CUSTOMER: Put yourself in the position of your potential customers. Make it clear to your plan what your target group is! Do the customers really need what you are offering? Guess what their possible preferences can be. Why would they choose you product/service over another similar one? How much money would they be able to offer for it? You have to answer all these questions so as to have a clear view about the potential success of your product/service!
  • THE MARKET: Make a really thorough market research! It is a process that you should get accustomed to because it will accompany you for every day of your possible business career. You have to get out and check the prices of similar products/services, what is offered, how they are advertised and promoted. Search the web for statistics that concern the product/service that you will provide. Is it something that is currently in high demand? Create surveys for the public that can provide valuable information for you.
  • THE FINANCES: Try to make an estimation of the funds that are essential for the realization of your idea. Decide how much money you are willing to invest in your idea! Search for information about possible investors of your idea. Check for possible financial obstacles that you could arise due to governmental restriction and taxes. Also make an estimation of how much you would like to earn through this business.
  • THE STRATEGY: Your goals must always be clear and be your top priority. You must take them down to paper and keep them in an obvious place in order to be able to monitor them all the time. How you plan to deal with the competition? How you think it is possible that you could be advertised? Try to discover the problems in similar products/services that are available in the market, and make them the strong point of what you have to offer. Don’t plan your product/service to be too complicated and advanced from the very beginning. Just make it easily adjustable in order to be able to make amendments when you receive the first feedback from customers. Also it is a good idea to think a little bit further and imagine at what level you expect your project to be in 1 or 2 years. And last but not least, try to brainstorm as much as possible. Your idea might be already really good but there is ALWAYS room for improvement!